Enriching Architectural Narratives
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XarpStudio

Enriching Architectural Narratives

Visualisation
for pitch.

A small, founder-led studio producing imagery and animation for the studios that win the brief. Two hundred projects in UK design & build, brand experience, and the spaces in between.

Chapter 01

Workspace.

Selected work for UK design & build studios. Imagery built for the moment a brief is decided in a room.

Workspace · 01

Huckletree
Workspace Design

Huckletree
Huckletree

Workspace storytelling for a UK coworking brand — translating culture into material, light and circulation.

London 2025
Workspace · 02

240 Bath Road
Workspace Design

240 Bath Road
240 Bath Road

Reception and amenity floors for a commercial conversion in West London. Stone, oak and a quiet sense of daylight as the operative tones.

London2025
Workspace · 03

QSP
Workspace Fit Out

QSP
QSP
QSP
QSP

Studio-scale workspace for a financial occupier. Quiet detailing and considered material choices over surface gesture.

Central London 2026
Workspace · 04

United Students
Workspace Fit Out

United Students
United Students
United Students
United Students
United Students

Common rooms, focus pods and lounge moments for a national student housing brand. The pitch image set that won the brief.

UK National 2026
Chapter 02

Brand Experience.

Hospitality, motorsport, brand activation. Visualisation as the language of the pitch in industries where imagery is the proposal.

Experience · 01

Haas F1
Garage Team

Haas F1 Team Garage
Haas F1 Team Garage
Haas F1 Team Garage
Haas F1 Team Garage
Haas F1 Team Garage

Paddock-side garage interior for the Haas Formula 1 team. The operational heart of a race weekend rendered with the precision of the discipline.

Various, F1 Calendar2025
Experience · 02

Aramco
Saudi Arabian Grand Prix

Aramco — Jeddah F1
Aramco — Jeddah F1
Aramco — Jeddah F1
Aramco — Jeddah F1
Aramco — Jeddah F1
Aramco — Jeddah F1
Aramco — Jeddah F1

Hospitality environments and brand presence for the Jeddah F1 weekend. From concept renders to final pitch deck imagery.

Jeddah 2024
Experience · 03

McLaren
Team Hub

McLaren Team Hub
McLaren Team Hub
McLaren Team Hub
McLaren Team Hub

Paddock environment for the Formula 1 team. Brand language translated into spatial storytelling for the racing weekend.

F1 — Worldwide 2025
Experience · 04

HSBC
Goodwood Festival of Speed

HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood
HSBC Goodwood

Brand activation for one of the world's most followed motorsport festivals. Pavilion design and hospitality flow.

Chichester, UK 2024
Experience · 05

UBS
Art Basel

UBS Art Basel
UBS Art Basel
UBS Art Basel
UBS Art Basel
UBS Art Basel
UBS Art Basel

Lounge and brand environment for the bank's flagship sponsorship of Art Basel. The pitch deck that secured the build.

Basel 2024
Experience · 06

CrowdStrike
Brand Activation

Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike
Crowdstrike

Corporate brand activation in the security technology sector. Translating product into atmosphere, language into space.

USA / EMEA 2025
Chapter 03

Studio Practice.

Independent work — exploration of light, material, atmosphere. The places we go when there is no brief but our own.

Practice · 01

Attelage
New York Supercars Store

Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY
Attelage NY

Manhattan restaurant concept. Day and night moods carried across a full visual treatment — exterior, interior, materials.

Manhattan, NY2026
Practice · 02

West 57th St
Interiors in the Iconic High Riser, 57th St New York

West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY
West 57th St NY

Luxury residential tower in Manhattan. Apartments, sky lounges and amenity floors carried through a complete pitch package.

Manhattan, NY2026
Practice · 03

Soho House
Design Prize

Soho House Design Prize
Soho House Design Prize
Soho House Design Prize
Soho House Design Prize
Soho House Design Prize
Soho House Design Prize
Soho House Design Prize
Soho House Design Prize

A speculative proposal for the brand — material reverence and quiet hospitality, drawn from the language of the houses themselves.

Speculative 2024
Practice · 04

Malin House
Residential Project in South Africa

Malin House
Malin House
Malin House
Malin House
Malin House
Malin House
Malin House
Malin House

A private residence in the South African landscape. Studied light, restrained palette, the architecture of arrival.

Cape Town 2025
Practice · 05

Freda
Restaurant New York

Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY
Freda NY

A concept restaurant in Manhattan. Day and night, exterior and interior, glass and timber — drawn out across a complete visual treatment.

Manhattan, NY 2025
Selected Clients

Five years. Two hundred briefs.

Peldon Rose
Modus
Maris
Bluejelly
GTA Interiors
Stoica
Fury Design Agency
Soho House
Microsoft
Sony
EA
Aston Martin
McLaren
Aramco
UBS
HSBC
Stantec
IA Design
Knight Frank
Ferrari
Loop Interiors
About
Xarp Studio

Xarp is a small, founder-led studio building visualisation for the moment a project is sold. We work close to the brief, fast on the iteration, slow on the rendering — the way a studio that values craft has to.

For five years we've worked with UK design & build studios and brand experience agencies on the imagery that wins the room. No team layers, no junior handoffs. The founder is on every project.

Contact

Let's start something.

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